CASE / MANUFACTURING & OVERSEAS · BUSINESS LEADER

Overseas leader search: from a regional requirement to the own-brand task

Moving from contract manufacturing to an overseas own brand, the company needed someone who could advance product, certification, supply chain and sales at the same time.

  • Sector: manufacturing, home appliances, overseas expansion
  • Role: Head of Overseas Business
  • Focus: cross-functional drive

Background and role

Long an OEM business, the company planned to move into an overseas own brand. The new leader had to drive product localisation, certification, supply-chain coordination and the sales team.

The initial difficulty

  • The requirement focused on experience in one region
  • At own-brand launch, the key capability is cross-functional drive, not single-region resources
  • With limited resources, the company needed someone who could build a business cheaply

Our judgement and work

We re-mapped the role with the business team, replacing the single-region requirement with cross-functional drive, and covered both local talent in the target region and Chinese managers with overseas experience.

Progress

Our records show the hire driving certification, production ramp-up and an export system. The case shows that business task and organisational conditions should anchor the Job Portrait.

Information boundaries

This case is anonymised from YUNLUE's brand file. Client identity and unverified figures are not disclosed.